Integrating Personal and Pro-Environmental Motives to Explain Italian Women’s Purchase of Sustainable Clothing
نویسندگان
چکیده
Despite increased knowledge of the impact clothing production on environment, general public still has a low intention to purchase sustainable clothing. The present study analyzed psychosocial predictors Italian women’s clothing, proposing an integration Theory Planned Behavior (TPB) and Value-Belief-Norm (VBN) approaches. Participants (N = 286) filled in self-report online questionnaire, measuring as well TPB variables, such subjective norm, attitude, perceived behavioral control, VBN egoistic biospheric values, awareness consequences, personal norm. Results structural equation modeling showed that + integrated model predicted Personal norm attitude were strongest intention. Mediation analyses indirect chain (from values moral norm) Discussion focusses dimensions policy, non-governmental organizations, companies should consider when promoting
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ژورنال
عنوان ژورنال: Sustainability
سال: 2021
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su131910841